The Curvy Fashionista 2023
Atlanta, Georgia, US
The go-to community and resource for plus-size fashion news, updates on beauty trends, and plus-size fashion.
Other shops that serve the plus-size market should take note of REI's strong position on inclusivity in the outdoor industry! Building on the co-current op's standards, REI has updated its Product Impact Standards for 2023 to "raise expectations in three crucial areas: combating climate change, increasing inclusivity in the outdoors, and managing chemicals."
The merchant has acknowledged that there are "barriers, prejudices, and injustices" in both the outdoors and the industry that supports its exploration. With this understanding, they realize that plus-size consumers are not considered, acknowledged, or included in outdoor equipment and products. These revised guidelines were intended to change this as part of REI's goal to build "a more inclusive and fair business."
A stance must be taken, and changes must be made, as we have been pressing for the plus-size fashion community's inclusion, representation, and action. But who is ultimately responsible? To address this market, REI has decided to take ownership of it and hold its brands accountable.
"The requirements maintain the co-op and more than 1,000 of our."
"The model agencies had to add more plus-size models on their boards when we urged businesses to use more noticeably larger models. One retailer is requesting more equity in the outdoor market and pressing the businesses they deal with to respond with concrete, doable initiatives."
Brava
Moreover, brands are obliged to follow these standards' sustainability criteria, which include establishing emissions objectives that are in line with the scientific consensus.
What then is included in these REI New Product Impact Standards?
Included in these Product Impact Standards are:
- Price equity and inclusive sizing across size ranges
- Offerings that are inclusive of a variety of hair kinds
- Integrated color schemes with a wide variety of "nude" hues.
- prohibiting the sale of bad or stereotyped goods
- putting an end to cultural appropriation
- Marketing tools that guarantee inclusive and varied representation
Very impressive, no?
"REI's Product Impact Guidelines highlight our collective potential to influence change within our business and society as we move towards a more sustainable and equitable future," added Speyer.
This news is amazing to hear and witness because we just featured and highlighted several plus-size outdoor communities. Knowing that there is a store that is taking a firm stand on inclusivity is rather reassuring for anyone who likes participating in (or is inquisitive about) hiking, climbing, backpacking, skiing, or any other outdoor sport.
The whole 2023 Product Impact Standards are available on REI.com!
We support the way REI is advancing equity throughout outdoor gear and apparel by holding its partners responsible for these new objectives. So, what if other merchants outside of this industry adopted comparable standards?
This news is amazing to hear and witness because we just featured and highlighted several plus-size outdoor communities. Knowing that there is a store that is taking a firm stand on inclusivity is rather reassuring for anyone who likes participating in (or is inquisitive about) hiking, climbing, backpacking, skiing, or any other outdoor sport.
We support the way REI is advancing equity throughout outdoor gear and apparel by holding its partners responsible for these new objectives. So, what if other merchants outside of this industry adopted comparable standards?
To truly effect change for the plus-size population, we would love to see other national companies, such as department stores and large box retailers, adopt comparable guidelines. We support the way REI is advancing equity throughout outdoor gear and apparel by holding its partners responsible for these new objectives. So, what if other merchants outside of this industry adopted comparable standards?
To truly effect change for the plus-size population, we would love to see other national companies, such as department stores and large box retailers, adopt comparable guidelines. Access to clothes that is both stylish and practical ought to be the rule rather than the exception. The brand's decision to adopt this approach speaks volumes about its dedication to promoting diversity and inclusion in this industry.
The Curvy Fashionista is a digital platform dedicated to providing fashion and style resources for plus-size women. The platform was founded by Marie Denee in 2008 and has since become a leading voice in the body positivity and plus-size fashion movements.
The Curvy Fashionista website features a range of content, including fashion news, style tips, product reviews, and interviews with industry professionals and influencers. The platform also hosts events, such as the annual TCFStyle Expo, which brings together plus-size fashion brands, bloggers, and consumers.
In addition to the website, The Curvy Fashionista has a strong social media presence, with a large following on Instagram, Facebook, and Twitter. The platform aims to empower plus-size women by celebrating their bodies and encouraging them to express themselves through fashion.
Overall, The Curvy Fashionista is a valuable resource for anyone looking to explore plus-size fashion and find inspiration and community within the body positivity movement.