A SOCIAL EXPERIMENT, FASHION
fashion has got to be one of
the sneakiest forms of Behavioral
Science ever clothing speaks a
psychological language that none of us
understand thoroughly and we are all
perpetually signaling whether we intend
to or not me wearing this supreme hoodie
right here this bad boy this is
triggering a response from your brain
right now your brain recognized it and
processed it faster than you could even
consciously recognize and now you are
trying so hard to reflect on what your
brain thought of and what any of it
means look at this guy thinking about
his own thoughts and as most of you have
come to realize by now we cannot unpack.
these reactions logically at all this information right all this brain gang it's all very oblique it almost feels encoded I don't even know what I'm thinking right now and you can generalize your reactions to stuff like this to maybe a Vibe check like some of you have perhaps had a generally positive response to this and some of you might have had a generally negative response to this but this goes further and more complex than just the binary excellent and bad fashion also heavily influences our perception of people's lives, in general, the way someone is dressed can instantly dictate our understanding of them or rather lack thereof reading.
this raggedy old distressed dirty uh sun-fated drapey clothing on this guy right here oh man like you're probably thinking rough conditions he's probably been through some stuff he's probably even homeless your subconscious has preset emotions for this type of stuff and some of you might even feel stuff like empathy or even guilt and you might think you're emotionally intelligent for this but then you add a drakes Merino wool beanie foreign and it changes your whole game right now everything you thought you know is a lie.
now this Apple has an apartment in the West Village with a bunch of those tiny ass potted plants everywhere and they got this stupid collabo Santal 26 candle Man this is the craziest dad symbol of all time they got that stupid candle on their West Elm nightstand and they're listening to Fred again on their AirPods Max Apple music by the way your charcucci board of emotions is completely different from before what I'm saying is this is a ridiculous contrast of emotions all at the mercy of a Merino wool beanie clothes are psychological triggers.
whether you like it or not it's
just the way fashion works man why else
how do we ever justify paying 400 for a
pair of shoes how there are zero
logical explanations I have checked all
of them even in the back there are none
and stop lying to yourself we're all in
on this joke together there's no
explanation for this so now with the
understanding of how oblique and
illogical fashion really is why do we do
it with how advanced and intelligent.
our species is right why is lvmh
Europe's Most Valuable company think about that for a second right when you think of a valuable company or you think of something in the world that's going to be valued really high you're probably thinking of something that is a necessity to human life or something so then why is a
luxury conglomerate nothing necessary at the bottom of Maslow's hierarchy of needs right why is this company valued higher than anything practical or necessary to survival doesn't make sense or does it who has a valid answer
who wants to take a shot at the Ramones
dilemma.
I'll give you two seconds right now but this just goes to show how polarizing our thoughts and senses can be and how we're not actually at the pilot sea right you thought you were playing the game but really you are the younger sibling with their controller not even plugged in bro you are not controlling that character dog and it's weird you know like look at this it's crazy how this kind of just leaves you annoyed and you don't know why right it's not there's no physical effect on you but you're kind of annoyed or even like hearing.
you know which is also a weird one like this sound right now it's super calming like I kind of just balanced out that annoying frame I had earlier and then bam I just ruined your whole day that's crazy man our thoughts are so annoying bro I don't know why they would do that it's not me and now reading how much our senses affect our day-to-day thoughts and even our mood I want to introduce some positivity.
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but even though I got adrift in my Lamborghini and I thought I had all the answers why do we care so much about clothes right now we wouldn't need fashion in a vacuum if a tree falls in the woods right if you pull off a fin and your crush is not there to read it so what keeps us going obviously we're going to take protection from the elements or whatever as a given boring lvmh is not a 500 billion dollar company because it gets nippy.
sometimes you're gonna sit there and tell me that Arc Terex is for climbers but for as long as we remember bro clothing has been a primary medium for status social status perceived value that could totally dictate someone's quality of life and it's been like that dog ever since man just think back right think ancient civilization think old history I've got a lot of you guys think about Egypt I bet you're thinking about Egypt.
Man that must have been really
cool for like a couple of you guys but I
also thought of Egypt you are tripping
if you're gonna tell me who doesn't read
how much more unnecessarily dripped out
the Royals are to the commoners
everyone hates gatekeeping in 2023. Do you
think someone gatekeeping a small
Japanese brand is crazy now literally there were laws that you could
not drip harder than some people fashion
gatekeeping is historic?
there's a lot of history to the gatekeeping dog so yeah socially back then I totally get it if you're pulling off a crazy fit-in like Egyptian times or Medieval Europe it's a sign of royalty it's a sign of power I mean in 2023 it's
still kind of Daddy's Money type beat
you know but it's like not nearly as
cool Royal Blood kind of lame now not
gonna lie it's actually way cooler to be
a surf and to have ground for that
bread and socialized with fur Traders
for better.
deals and Bartered like people
brag about that so much you know
people always talking about granted
steals auction fines Essence sales whatever
dog just say you're poor bro I buy
full price now just to prove a pointing dog
but even with the rolls being reversed
now and fashion being socially democratized why does it still hold so much power and why is it still kind of in the same way I'll be honest guys I don't have that answer and I usually have every answer this is one of the greatest wonders of the modern world again everyone wants to talk about.
social status social currency social how does that
even work dude the answer is we haven't figured
it out bro nobody's figured it out and we're still currently trying to figure it out every season of fashion its biggest designers and most prestigious houses try their best to figure it out they give their best take on what it might be these guys don't know what they're doing either here's footage of Raph Simmons.
totally stressed out this guy does not know what's going on we're all a bunch of kindergarteners with Legos bro some people like the City Legos some people like the Star Wars Legos some people like that Harry Potter Legos there are some realism nerds out there we got the weirdo Bionicle enjoyers too literally no one knows what's going on right now no one knows what they're doing all we are in fashion is curious that's what we are we're all curious what the NPC.
the insufferable guide wear and
RAF Simmons are totally stressed out this
guy looks at this guy what these guys
have in common is curiosity even Raph
right here he's curious that's what he's
so curious about that it's stressing him out
yeah actually and that's probably about
as far as we're ever gonna get look
this guy's still stressed out he's just curious and he's gonna be like this we can't even properly understand why we feel certain ways about clothes you guys could not really unpack the thoughts.
you had about this so if we can't really analyze our own thoughts how are we supposed to properly communicate to people how can we talk if we can't hear is he homeless or is this all fall winter 23.
look at this RAF Simmons is stressed out trying to figure out what what this is he's so stressed out he doesn't know what's going on and this is another
Point context matters so much with fashion context is everything literally right now okay.
take take this Frame let me pose okay if you took that frame right and showed it to someone with no context they're probably thinking what
are you doing taking fashion advice from
a guy wearing a supreme hoodie in 2023
which are facts honestly What are you
doing dog but also for those of you that
have context on what this blog is and
the bit behind this hoodie the information is processed differently.
this is a bit that's a bit rafts him and stressed out
to somebody with no context is like damn
that guy's stressed out but to us it's
like no he's just curious It's All a bit
fashion is a bunch of bits Nostalgia
when you think of nostalgia Nostalgia is
literally just all of the best bits
fashion is just a million different bits
it's a million different inside jokes
and Nostalgia and fashion it's just the
best bits We're not gonna show the worst
bits of fashion.
right, we're not gonna reference
the ugliest part you know when you and
your friends have a funny inside joke
right and it just doesn't make any sense
and then you just keep building on it
and it keeps evolving Into Obscurity to the point where you're like how did
what was the origin of this like why is
this even funny right but then you just
keep building on you keep referencing it
you bring up some funny parts.
it becomes a part of your friendship that's the history of clothes dog so don't take any of this too seriously dog we don't even know how we got here so where do I go from here huh was take away this blog is so long where's the takeaway man in a world of ever-shortening attention spans I sat here to this moment and I'm like this far in the blog.
I paid attention where's my takeaway it's crazy that I sat here talking about Humanity's collaborative effort to expand its curiosity for fashion right and now you're sitting there over there thinking okay but what about me though what's my takeaway that's crazy I should
just end the blog right here.